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Simple, Transparent Pricing. Zero Markup, Ever.

Start at ₹999/month on the official WhatsApp Business Platform. Pay Meta’s rates directly — we add zero markup. Every plan includes unlimited broadcasts, unlimited contact storage, and the shared team inbox.

Boldally Chat
MonthlyAnnualPay 10, get 12
Official WhatsApp Business PlatformRazorpay-verified billingFree migration from any provider

Starter

₹999/month

₹833/mo billed annually

Solopreneurs, micro-businesses, getting started with WhatsApp

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  • 2 agent seats included
  • Broadcast reach up to 5,000 contacts
  • Unlimited contact storage
  • Unlimited broadcasts
  • Keyword auto-replies
  • Welcome & away messages
  • Shared team inbox + internal notes
  • 1 active integration (Shopify, WooCommerce, or Sheets)
  • Basic REST API (send & receive)
  • Quick replies, tags & custom attributes
  • WhatsApp widget for website
  • 6 months chat history retention
  • Email support (48h response)
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Growth

₹1,999/month

₹1,666/mo billed annually

Growing SMBs, D2C brands running regular campaigns, teams of 5–10

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Everything in Starter, plus:

  • 5 agent seats included
  • Broadcast reach up to 25,000 contacts
  • Visual chatbot flow builder (5 flows)
  • 2,000 automation triggers/month
  • Broadcast scheduling + click tracking
  • Advanced audience segmentation
  • Auto-assignment (round robin) + 3 teams
  • 5 active integrations + CRM (Zoho, HubSpot)
  • WhatsApp catalog sync
  • Standard API (+ contacts & templates)
  • Outgoing webhooks
  • Campaign + agent analytics
  • 12 months chat history retention
  • Priority broadcast sending speed
  • Assisted green tick application
  • Email + chat support (24h response)

Business

₹2,999/month

₹2,499/mo billed annually

Established SMBs, agencies, and teams of 10+ running multi-team WhatsApp ops

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Everything in Growth, plus:

  • 10 agent seats included
  • Unlimited broadcast reach
  • Unlimited chatbot flows + automation triggers
  • Advanced conditional logic & API calls
  • AI auto-reply suggestions & composer
  • AI conversation summaries
  • Drip campaigns + A/B testing
  • Role-based access control (RBAC) + audit log
  • Supervisor / monitoring view
  • Unlimited integrations + full REST API
  • Custom webhook events + payment gateway
  • Custom reports + CSV export + real-time dashboard
  • Meta Conversions API (full CTWA attribution)
  • Unlimited chat history + 99.9% uptime SLA
  • Done-for-you green tick setup
  • Priority support (12h response) + dedicated CSM
  • 1-on-1 onboarding + quarterly review

14-day free trial on the Growth plan. Payment method verified via Razorpay — no charge during trial. Free contact & template migration from Wati, AiSensy, Interakt, or any other provider.

Message Rates

Pay Meta Directly. Zero Markup, Ever.

Other platforms mark up WhatsApp message costs by 10–20%. We don't. You pay Meta's exact rates — passed through at cost. Service conversations (replies within 24 hours) are always free.

Boldally markup: 0% — you pay Meta directly
Message TypeWhat It’s ForRate
MarketingPromotions, offers, product launches₹0.88
UtilityOrder updates, shipping, payment alerts₹0.13
AuthenticationOTPs, verification codes, login₹0.145
ServiceCustomer replies within 24hr windowFREE

Rates current as of May 2026 and set by Meta. Subject to revision by Meta — Boldally always passes through at cost.

Compare Plans

Find the Right Plan for Your Team

FeatureStarter₹999/moGrowth₹1,999/moBusiness₹2,999/mo
Team & Seats
Agent seats included2510
Extra agent cost₹199/mo₹299/mo₹399/mo
Shared team inbox
Auto-assignment (round robin)
Teams / departments3Unlimited
Internal notes on chats
Role-based access (RBAC)
Supervisor / monitoring view
Audit log
Contacts & Reach
Contact storageUnlimitedUnlimitedUnlimited
Broadcast reach5,00025,000Unlimited
Incoming messages from anyone
Tags & custom attributes
Contact export (CSV)
Broadcasts & Campaigns
Unlimited broadcasts
Audience segmentationBasic tagsAdvanced filters+ Saved segments
Broadcast scheduling
Recurring / drip campaigns
Campaign click tracking
A/B testing templates
Broadcast sending speedStandardPriorityMaximum
Chatbot & Automation
Keyword auto-replies
Welcome & away messages
Chatbot flows5 flowsUnlimited
Visual flow builder
Conditional logicBasic (if/else)Advanced + API calls
Automation triggers/mo2,000Unlimited
AI Features
AI auto-reply suggestions
AI message composer
AI conversation summary
AI chatbot (GPT-powered)Add-on
Integrations & API
Active integrations15Unlimited
Shopify / WooCommerce / Sheets
CRM (Zoho, HubSpot)
WhatsApp catalog sync
REST APIBasicStandardFull
Outgoing webhooks
Custom webhook events
Payment gateway integration
Analytics & Support
Message delivery reports
Campaign & agent analytics
Custom reports + CSV export
Real-time dashboard
Meta Conversions API (CTWA ROAS)
Support SLAEmail 48hrEmail + chat 24hrPriority 12hr + CSM
1-on-1 onboarding
Platform & Trust
Green tick application helpSelf-serve docsAssistedDone-for-you
Chat history retention6 months12 monthsUnlimited
Media file retention3 months6 months12 months
Ad source tagging (CTWA)BasicFull attribution
WhatsApp numbers included11 (+up to 2 add-on)1 (+unlimited add-on)
Uptime target99.9%99.9%99.9% SLA + credits

Add-ons & Extras

Pay Only for What You Need

Optional add-ons let you scale specific features without jumping to the next tier. Add or remove anytime.

Add-onPriceAvailable on
Extra agent seat₹199–399/moAll plans
Additional WhatsApp number (WABA)₹499/number/moGrowth + Business
AI chatbot (GPT-powered)₹999/moBusiness only
WhatsApp Commerce (in-chat cart + checkout)₹499/moGrowth + Business
Extra contact reach (+5K contacts)₹199/pack/moStarter + Growth
Extra automation triggers (1K pack)₹299/packGrowth only

WhatsApp catalog sync (displaying products in chat) is included free on Growth+. The Commerce add-on adds in-chat cart, checkout flow, and order tracking on top.

Upgrade Without Fear

No data is ever deleted while you’re an active subscriber. Downgrade and your extra flows, integrations, and agent seats are paused — never deleted. Re-upgrade and they reactivate instantly.

Downgrade

Features beyond your new plan’s limits are paused — not deleted. Chatbot flows, integrations, and extra agents wait for you, ready to reactivate.

Cancel

Account is frozen for 30 days with all data preserved. Reactivate anytime by subscribing again — pick up exactly where you left off.

Re-upgrade

All paused features (flows, integrations, teams) reactivate instantly. No data is ever lost during active subscription or the 30-day grace period.

Try Before You Pay

14 days free on the Growth plan — flow builder, scheduling, integrations, and broadcast reach up to 5,000 contacts. We verify a payment method via Razorpay during signup, but you’re never charged during the trial. Cancel before day 14 and you’re never billed.

Start Your 14-Day Free Trial

Moving from Wati, AiSensy, or Interakt? Free contact & template migration included.

FAQ

Pricing Questions

Yes. Boldally Chat runs on the official WhatsApp Business Platform (formerly the WhatsApp Business API). Your WhatsApp Business Account (WABA) is registered directly with Meta — you own the number, the templates, and the green-tick verification, and you keep all of it if you ever leave.

Yes, and that's the only message charge you'll pay — Boldally adds zero markup. WhatsApp charges per template message delivered (marketing, utility, authentication). These charges pass through at Meta's exact rates. Service messages (customer replies within 24 hours) are always free. This is our biggest differentiator: most competitors mark up message costs by 10–20%.

No — all your contacts are stored, always. Contact storage is unlimited on every plan. The reach limit only applies to outbound broadcasts and campaigns: how many contacts you can actively target in a single send. If you have 7,000 contacts on Starter, all 7,000 are saved and you can chat with anyone who messages you, but you can only broadcast to 5,000 at a time. No data is ever deleted.

Yes. Every plan includes our self-serve green tick application guide. Growth includes assisted application — we help you prepare and submit. Business includes done-for-you setup — we handle the entire process with Meta on your behalf. Note that final approval is Meta's decision and not guaranteed; we maximize your chances by getting the application right the first time.

Starter retains 6 months of chat history (3 months of media), Growth retains 12 months (6 months of media), and Business retains everything indefinitely. You can export chat history to CSV at any time before expiry, so nothing is ever truly lost — and on Business, nothing expires at all.

No data is ever deleted while you're an active subscriber. If you downgrade, features beyond your new plan's limits (extra chatbot flows, integrations, agents) are paused — not deleted — and reactivate instantly if you re-upgrade. If you cancel, your account is frozen for 30 days with all data preserved, so you can come back anytime. After 30 days, data is permanently deleted.

No. Account setup, WABA registration, number verification, template approvals, and self-serve onboarding are included free on every plan. Business plans also get a 1-on-1 setup call and a dedicated success manager.

Razorpay handles all payments — UPI, credit & debit cards, net banking, and wallets. Annual plans can also be paid via NEFT/RTGS against a tax invoice.

Yes, on Growth and Business. Additional WhatsApp Business numbers (each with its own WABA) are ₹499/number/month. Growth supports up to 2 extra numbers; Business supports unlimited extra numbers. Each number gets its own inbox, templates, and analytics but shares your team, billing, and plan limits.

Yes. Upgrade or downgrade at any time from your billing settings. Upgrades are prorated and take effect immediately. Downgrades take effect at the next billing cycle — and any features beyond the new plan's limits are paused (not deleted), so you can always re-upgrade and pick up where you left off.

Pay for 10 months, get 12. Annual plans are billed upfront — ₹9,999/yr (Starter), ₹19,999/yr (Growth), or ₹29,999/yr (Business). You can cancel future renewals anytime.

No. All plans are month-to-month. Cancel anytime from your dashboard. We also offer free contact and template migration from Wati, AiSensy, Interakt, or any other provider.

Yes. Additional agents are ₹199/mo (Starter), ₹299/mo (Growth), or ₹399/mo (Business). If you find yourself adding many extras on Growth, upgrading to Business is often cheaper — at 9+ agents, Business beats Growth on price.

Yes — 14 days on the Growth plan, with the flow builder, scheduling, integrations, and broadcast reach up to 5,000 contacts. We verify a payment method through Razorpay during signup so you don't lose your number and data if you decide to continue — but you're never charged during the trial. Cancel before day 14 and you're never billed.

Start Growing on WhatsApp Today

14-day free trial. No charge during trial. Cancel anytime.