Simple, Transparent Pricing.
Zero Markup, Ever.
Start at ₹999/month on the official WhatsApp Business Platform. Pay Meta’s rates directly — we add zero markup. Every plan includes unlimited broadcasts, unlimited contact storage, and the shared team inbox.
Starter
₹833/mo billed annually
Solopreneurs, micro-businesses, getting started with WhatsApp
Start Free Trial- 2 agent seats included
- Broadcast reach up to 5,000 contacts
- Unlimited contact storage
- Unlimited broadcasts
- Keyword auto-replies
- Welcome & away messages
- Shared team inbox + internal notes
- 1 active integration (Shopify, WooCommerce, or Sheets)
- Basic REST API (send & receive)
- Quick replies, tags & custom attributes
- WhatsApp widget for website
- 6 months chat history retention
- Email support (48h response)
Growth
₹1,666/mo billed annually
Growing SMBs, D2C brands running regular campaigns, teams of 5–10
Start Free TrialEverything in Starter, plus:
- 5 agent seats included
- Broadcast reach up to 25,000 contacts
- Visual chatbot flow builder (5 flows)
- 2,000 automation triggers/month
- Broadcast scheduling + click tracking
- Advanced audience segmentation
- Auto-assignment (round robin) + 3 teams
- 5 active integrations + CRM (Zoho, HubSpot)
- WhatsApp catalog sync
- Standard API (+ contacts & templates)
- Outgoing webhooks
- Campaign + agent analytics
- 12 months chat history retention
- Priority broadcast sending speed
- Assisted green tick application
- Email + chat support (24h response)
Business
₹2,499/mo billed annually
Established SMBs, agencies, and teams of 10+ running multi-team WhatsApp ops
Start Free TrialEverything in Growth, plus:
- 10 agent seats included
- Unlimited broadcast reach
- Unlimited chatbot flows + automation triggers
- Advanced conditional logic & API calls
- AI auto-reply suggestions & composer
- AI conversation summaries
- Drip campaigns + A/B testing
- Role-based access control (RBAC) + audit log
- Supervisor / monitoring view
- Unlimited integrations + full REST API
- Custom webhook events + payment gateway
- Custom reports + CSV export + real-time dashboard
- Meta Conversions API (full CTWA attribution)
- Unlimited chat history + 99.9% uptime SLA
- Done-for-you green tick setup
- Priority support (12h response) + dedicated CSM
- 1-on-1 onboarding + quarterly review
14-day free trial on the Growth plan. Payment method verified via Razorpay — no charge during trial. Free contact & template migration from Wati, AiSensy, Interakt, or any other provider.
Message Rates
Pay Meta Directly. Zero Markup, Ever.
Other platforms mark up WhatsApp message costs by 10–20%. We don't. You pay Meta's exact rates — passed through at cost. Service conversations (replies within 24 hours) are always free.
| Message Type | What It’s For | Rate |
|---|---|---|
| Marketing | Promotions, offers, product launches | ₹0.88 |
| Utility | Order updates, shipping, payment alerts | ₹0.13 |
| Authentication | OTPs, verification codes, login | ₹0.145 |
| Service | Customer replies within 24hr window | FREE |
Rates current as of May 2026 and set by Meta. Subject to revision by Meta — Boldally always passes through at cost.
Compare Plans
Find the Right Plan for Your Team
| Feature | Starter₹999/mo | Growth₹1,999/mo | Business₹2,999/mo |
|---|---|---|---|
| Team & Seats | |||
| Agent seats included | 2 | 5 | 10 |
| Extra agent cost | ₹199/mo | ₹299/mo | ₹399/mo |
| Shared team inbox | |||
| Auto-assignment (round robin) | |||
| Teams / departments | 3 | Unlimited | |
| Internal notes on chats | |||
| Role-based access (RBAC) | |||
| Supervisor / monitoring view | |||
| Audit log | |||
| Contacts & Reach | |||
| Contact storage | Unlimited | Unlimited | Unlimited |
| Broadcast reach | 5,000 | 25,000 | Unlimited |
| Incoming messages from anyone | |||
| Tags & custom attributes | |||
| Contact export (CSV) | |||
| Broadcasts & Campaigns | |||
| Unlimited broadcasts | |||
| Audience segmentation | Basic tags | Advanced filters | + Saved segments |
| Broadcast scheduling | |||
| Recurring / drip campaigns | |||
| Campaign click tracking | |||
| A/B testing templates | |||
| Broadcast sending speed | Standard | Priority | Maximum |
| Chatbot & Automation | |||
| Keyword auto-replies | |||
| Welcome & away messages | |||
| Chatbot flows | 5 flows | Unlimited | |
| Visual flow builder | |||
| Conditional logic | Basic (if/else) | Advanced + API calls | |
| Automation triggers/mo | 2,000 | Unlimited | |
| AI Features | |||
| AI auto-reply suggestions | |||
| AI message composer | |||
| AI conversation summary | |||
| AI chatbot (GPT-powered) | Add-on | ||
| Integrations & API | |||
| Active integrations | 1 | 5 | Unlimited |
| Shopify / WooCommerce / Sheets | |||
| CRM (Zoho, HubSpot) | |||
| WhatsApp catalog sync | |||
| REST API | Basic | Standard | Full |
| Outgoing webhooks | |||
| Custom webhook events | |||
| Payment gateway integration | |||
| Analytics & Support | |||
| Message delivery reports | |||
| Campaign & agent analytics | |||
| Custom reports + CSV export | |||
| Real-time dashboard | |||
| Meta Conversions API (CTWA ROAS) | |||
| Support SLA | Email 48hr | Email + chat 24hr | Priority 12hr + CSM |
| 1-on-1 onboarding | |||
| Platform & Trust | |||
| Green tick application help | Self-serve docs | Assisted | Done-for-you |
| Chat history retention | 6 months | 12 months | Unlimited |
| Media file retention | 3 months | 6 months | 12 months |
| Ad source tagging (CTWA) | Basic | Full attribution | |
| WhatsApp numbers included | 1 | 1 (+up to 2 add-on) | 1 (+unlimited add-on) |
| Uptime target | 99.9% | 99.9% | 99.9% SLA + credits |
Add-ons & Extras
Pay Only for What You Need
Optional add-ons let you scale specific features without jumping to the next tier. Add or remove anytime.
| Add-on | Price | Available on |
|---|---|---|
| Extra agent seat | ₹199–399/mo | All plans |
| Additional WhatsApp number (WABA) | ₹499/number/mo | Growth + Business |
| AI chatbot (GPT-powered) | ₹999/mo | Business only |
| WhatsApp Commerce (in-chat cart + checkout) | ₹499/mo | Growth + Business |
| Extra contact reach (+5K contacts) | ₹199/pack/mo | Starter + Growth |
| Extra automation triggers (1K pack) | ₹299/pack | Growth only |
WhatsApp catalog sync (displaying products in chat) is included free on Growth+. The Commerce add-on adds in-chat cart, checkout flow, and order tracking on top.
Upgrade Without Fear
No data is ever deleted while you’re an active subscriber. Downgrade and your extra flows, integrations, and agent seats are paused — never deleted. Re-upgrade and they reactivate instantly.
Downgrade
Features beyond your new plan’s limits are paused — not deleted. Chatbot flows, integrations, and extra agents wait for you, ready to reactivate.
Cancel
Account is frozen for 30 days with all data preserved. Reactivate anytime by subscribing again — pick up exactly where you left off.
Re-upgrade
All paused features (flows, integrations, teams) reactivate instantly. No data is ever lost during active subscription or the 30-day grace period.
Try Before You Pay
14 days free on the Growth plan — flow builder, scheduling, integrations, and broadcast reach up to 5,000 contacts. We verify a payment method via Razorpay during signup, but you’re never charged during the trial. Cancel before day 14 and you’re never billed.
Start Your 14-Day Free TrialMoving from Wati, AiSensy, or Interakt? Free contact & template migration included.
FAQ
Pricing Questions
Yes. Boldally Chat runs on the official WhatsApp Business Platform (formerly the WhatsApp Business API). Your WhatsApp Business Account (WABA) is registered directly with Meta — you own the number, the templates, and the green-tick verification, and you keep all of it if you ever leave.
Yes, and that's the only message charge you'll pay — Boldally adds zero markup. WhatsApp charges per template message delivered (marketing, utility, authentication). These charges pass through at Meta's exact rates. Service messages (customer replies within 24 hours) are always free. This is our biggest differentiator: most competitors mark up message costs by 10–20%.
No — all your contacts are stored, always. Contact storage is unlimited on every plan. The reach limit only applies to outbound broadcasts and campaigns: how many contacts you can actively target in a single send. If you have 7,000 contacts on Starter, all 7,000 are saved and you can chat with anyone who messages you, but you can only broadcast to 5,000 at a time. No data is ever deleted.
Yes. Every plan includes our self-serve green tick application guide. Growth includes assisted application — we help you prepare and submit. Business includes done-for-you setup — we handle the entire process with Meta on your behalf. Note that final approval is Meta's decision and not guaranteed; we maximize your chances by getting the application right the first time.
Starter retains 6 months of chat history (3 months of media), Growth retains 12 months (6 months of media), and Business retains everything indefinitely. You can export chat history to CSV at any time before expiry, so nothing is ever truly lost — and on Business, nothing expires at all.
No data is ever deleted while you're an active subscriber. If you downgrade, features beyond your new plan's limits (extra chatbot flows, integrations, agents) are paused — not deleted — and reactivate instantly if you re-upgrade. If you cancel, your account is frozen for 30 days with all data preserved, so you can come back anytime. After 30 days, data is permanently deleted.
No. Account setup, WABA registration, number verification, template approvals, and self-serve onboarding are included free on every plan. Business plans also get a 1-on-1 setup call and a dedicated success manager.
Razorpay handles all payments — UPI, credit & debit cards, net banking, and wallets. Annual plans can also be paid via NEFT/RTGS against a tax invoice.
Yes, on Growth and Business. Additional WhatsApp Business numbers (each with its own WABA) are ₹499/number/month. Growth supports up to 2 extra numbers; Business supports unlimited extra numbers. Each number gets its own inbox, templates, and analytics but shares your team, billing, and plan limits.
Yes. Upgrade or downgrade at any time from your billing settings. Upgrades are prorated and take effect immediately. Downgrades take effect at the next billing cycle — and any features beyond the new plan's limits are paused (not deleted), so you can always re-upgrade and pick up where you left off.
Pay for 10 months, get 12. Annual plans are billed upfront — ₹9,999/yr (Starter), ₹19,999/yr (Growth), or ₹29,999/yr (Business). You can cancel future renewals anytime.
No. All plans are month-to-month. Cancel anytime from your dashboard. We also offer free contact and template migration from Wati, AiSensy, Interakt, or any other provider.
Yes. Additional agents are ₹199/mo (Starter), ₹299/mo (Growth), or ₹399/mo (Business). If you find yourself adding many extras on Growth, upgrading to Business is often cheaper — at 9+ agents, Business beats Growth on price.
Yes — 14 days on the Growth plan, with the flow builder, scheduling, integrations, and broadcast reach up to 5,000 contacts. We verify a payment method through Razorpay during signup so you don't lose your number and data if you decide to continue — but you're never charged during the trial. Cancel before day 14 and you're never billed.
Start Growing on WhatsApp Today
14-day free trial. No charge during trial. Cancel anytime.